A multi million dollar industry, online surveys are the latest online money making opportunity. With the growth of the power of consumers, it is the consumer who rules the market. In the present world the tastes and preferences of consumers decide how a product will be modified or what new product will be launched. Online surveys help organizations to get feedback regarding the opinion of the existing and potential consumers.
There are various advantages of online paid surveys which are constantly highlighted by different sites offering them. But there are some facts about online paid surveys which are generally not mentioned but for which you should keep a sharp look out. There are certain facts that are kept hidden from people interested in responding. Let us discuss some of them in this article.
Flow of money: One of the most secretive things about the whole paid survey business is the money that passes hands. There are some intermediaries who act as contractors for online paid surveys. They take bulk orders for online surveys and then distribute the task of doing them to people working for them. But the shady part lies in the remuneration that the original surveyors get for the online surveys done by them. While the intermediary gets a lump sum of money for the online surveys that he supplies to the parent company, the amount of money he gives to the people who originally did the online surveys is a miniscule percentage of the total. Thus the interface earns a huge profit from these online paid surveys. Hence, the actual money that is paid for online paid surveys by companies is not let known either to the readers of the online surveys or to the people who are doing the online surveys.
Frequency and continuity: Another problem with online paid surveys is that there are no certainties regarding how many online surveys you will get in a month. In one month you may be flooded with online surveys offers while in another month there may be too few. Also the fees for different online surveys vary according to their type and duration. So, online paid surveys cannot be taken up as a full fledged profession.
Scams: There are many websites that promise to make you a millionaire within a fortnight. They offer to give you a list of online surveys against a certain amount of money. But in most cases the main intention is to rob you out of your hard earned money. Online surveys cannot make you wealthy overnight.
Fake respondents: In some cases an online surveys respondent may fake his profile. He may take the online surveys that he conducts too casually as a result of which the main objective of online surveys may be defeated. So, from this point of view the organizations are left to lose.
Presence of a glass ceiling: Responding to Online surveys, at the end of the day, is an activity based profession. In other words, the online surveys pay you good money till the time you are actually responding to the surveys. However, there is little scope of expanding the scale and scope of this activity. So, if you are earning, let’s say, $500 a month- it is quite improbable that you will able to scale it up to $4000 only by doing online surveys.